The Write Approach Coach

Surprise yourself with how good your college admission essay and scholarship application can be!

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“Who, what, when, where, why and how?”

Those were the questions I answered when I learned to compose a well-written news story. That same rule applies to any clear, memorable essay.


Hi! I’m Lisa Bain Grossman. I am an experienced writing coach, as well as a professional journalist. With me, you get a technical, PR, feature and medical writer and an eagle-eyed copyeditor. I am jolly, patient and supportive. See what people have said about me or learn more.


“Lisa met with me multiple times over the course of a couple months, and each time she came with a smile, patience, and excellent advice. During our time together, she helped me reconstruct my resume to be well-worded, persuasive, and eye-catching.

“After finishing my time with Lisa, I went on to win over $145K in scholarships to my dream school. I can honestly say that none of it would have been possible without Lisa. Her patience encouraged me, while her advice sculpted my skills into something scholarship-worthy. I cannot recommend her highly enough!”

— London Gutekunst, Student at Regina Caeli Academy


Great application essays get you into college, graduate school, law school and advanced medical programs. Well-crafted essays get you scholarships! They can show who you really are, in different ways than your test scores and GPA do. A memorable and honest essay may improve your chances, in spite of your grades or test scores. I will lead you in the right direction even if you feel lost. More.


Early acceptance raises your chances of getting the best dorm and lowers your stress. Because she applied in August, my daughter was accepted to The University of Oklahoma in September of her senior year of high school.

Jump on this! Applications open on August 1 (before your senior year in high school) for The University of Texas and The University of Oklahoma, as well as for many other schools. More.


My home base is Colleyville, Texas, so we’ll meet somewhere near there. We’ll choose a spot that offers the right mix of quiet, lack of distraction and snacks. More.


Why did you need a baseball coach or a ballet teacher? He helped you refine your talent and natural abilities. She taught you new techniques to make your performance stronger. That is what I do, too! More.


I can be your coach if you’re a fabulous writer or if you’re not. I can work with what you’ve barely started, what you’ve laboriously prepared or your blank piece of paper. We’ll start by brainstorming about who you are and where you want to go. More.